SINGAPORE, December 12, 2024 — Hex Trust, a leading provider of digital asset custody, staking and markets services, has entered into a strategic partnership with Suntory Group, a world-leading beverage company. As Suntory’s trusted Web3 partner, Hex Trust will provide fully licensed, institutional-grade custody services as the Group enters the Web3 space, and pioneers the future of real-world asset tokenization.
Suntory is a global leader in the production and distribution of premium spirits, beer and wine, throughout the world. The Group is actively exploring Web3 technologies and launched an exclusive experience NFT as one of its first tangible use cases, selecting Hex Trust as its trusted Web3 partner for secure and compliant custody services.
With this partnership, Hex Trust will additionally be able to offer unique, outstanding Suntory experiences to its clients.
“We're thrilled to partner with Suntory as their primary custodian as the Group actively moves into the Web3 space, unlocking new possibilities and exclusive experiences through NFTs. Through Hex Trust’s fully regulated infrastructure we will offer secure, reliable and compliant custody services for these tokenized assets. This collaboration showcases the power of blockchain technology to elevate experiences for collectors and enthusiasts." - Calvin Shen, Chief Commercial Officer, Hex Trust.
“Suntory Group is committed to creating rich experiences for our consumers. This partnership marks a significant step towards our dedication in innovation, combining real-world assets with blockchain technology, where blockchain and tradition converge to create unparalleled experiences for Suntory enthusiasts.” – Sebastian Zilliacus, Managing Director, Suntory Blockchain.
About Hex Trust
Established in 2018, Hex Trust offers regulated institutional digital asset Custody, Staking and Markets services to builders, investors and service providers. Get access to our comprehensive, secure and regulated suite of services built on our proprietary and fully integrated infrastructure.
For more information, visit hextrust.com or follow Hex Trust on LinkedIn, X and Telegram.
About Suntory Group
As a global leader in the beverage industry, Suntory Group aims to inspire the brilliance of life, by creating rich experiences for people, in harmony with nature. Sustained by the gifts of nature and water, the Group offers a uniquely diverse portfolio of products, from award-winning Japanese whiskies Yamazaki and Hibiki, iconic American whiskies Jim Beam and Maker's Mark, canned ready-to-drink -196, The Premium Malt’s beer, Japanese wine Tomi, and the world-famous Château Lagrange. Its brand collection also includes non-alcoholic favorites Orangina, Lucozade, Oasis, BOSS coffee, Suntory Tennensui water, TEA+ Oolong Tea, and V energy drink, as well as popular health and wellness product Sesamin EX.
Founded as a family-owned business in 1899 in Osaka, Japan, Suntory Group has grown into a global company operating throughout the Americas, Europe, Africa, Asia and Oceania, with an annual revenue (excluding excise taxes) of $20.9 billion in 2023. Its 41,511 employees worldwide draw upon the unique blend of Japanese artisanship and global tastes to explore new product categories and markets.
For more information, visit www.suntory.com
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